In a 1950 Winston-Salem Journal article, Chester Davis explained how a determined young man named Roy Haberkern gave RJR’s Camel it’s hump. Click the image for a readable version:

OldJoeCamel

RoyHaberkern

Roy C. Haberkern

CamelFinalOld Joe immortalized. The pack is little changed today…the pyramids have been moved slightly and the type modernized

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