In the last few years, hundreds of millions of dollars have been invested in downtown redevelopment in Winston-Salem. That has brought a mix of research facilities, manufacturers and service businesses, employing hundreds of people, into the city center, along with dozens of restaurants and bars, thus creating a vibrant urban district.

But one of the biggest drawbacks has been a shortage of housing, because people want to live in that vibrant urban district. The problem has been eased somewhat in the past year by the completion of Phase II of Winston Factory Lofts and the opening of Plant 64 (the 1916 RJ Reynolds factory built to produce Camel cigarettes) which between them added over 300 apartments to the mix.

But much more is on the way. Here are four new ones within a stone’s throw of each other. As always, click the pic for full size image.


A – The 1928 Brown Rogers Dixson Hardware Store

Mast General Store is developing the ground and basement levels for a new addition to their chain of “traditional” American general stores. The main entrance will be on Trade Street, with a second entrance via the Sixth and Cherry Street parking deck. The original flooring, stamped “Biltmore Lumber Co. Pisgah National Forest”, has been restored where possible.

Mike Coe, the mayor of the Arts District, played a major role in this project.

Projected opening: May, 2015

US Development of Columbia, SC has created the Village Lofts, 48 apartments, on the upper floors of the building.

Projected opening: Now…a model apartment is open and others are ready for occupancy.

Visit the Mast General Store website:

See our history of Brown Rogers Dixson:


B – The 1928 Pepper Building

On Hallowe’en weekend, 1928, the Davis – McCollum Department Store opened in Winston-Salem. It was the most spectacular department store in the city’s history. Over 3,000 people attended the pre-opening festivities.

But fewer than 12 months later, the stock market crashed. After a change of ownership and a brief struggle for survival, the store closed and the building stood empty for several years. It later became a vital part of the downtown scene. But starting in the early 1980s, at least three attempts were made to demolish the building. Thanks to a handful of farsighted residents, those attempts failed.

The latest farsighted resident is Mike Coe. He has begun interior demolition for a projected 2016 reopening. The building will house 53 apartments, a Brazilian steakhouse and a Dutvh tinged speakeasy. There will be a two level parking deck for residents and customers next door on Fourth Street.

Projected opening: 2016

Watch our blog for a forthcoming history of the Pepper Building


The base of the Confederate Monument has been shielded with plywood, but the soldier himself gets to watch the work being done on the Pepper Building.

C – The 1926 third Forsyth County Courthouse

Herb Coleman of Clachan Properties LLC (Richmond) is developing 57 apartments in the county’s third courthouse building on the square. He has already created over 160 apartments at the Winston Factory Lofts site in the former 1921 -1928 Hanes Knitting buildings at Sixth and Main.

Projected opening: 2015


D – The 1929 R.J. Reynolds Tobacco Company office building

Kimpton Hotels & Restaurants (San Francisco) and PMC Property Group (Philadelphia) have joined forces once again to transform the building named by the AIA as 1929’s best US building into a masterpiece that will serve Twin City folks and visitors for generations to come.

Kimpton will convert the first six floors into Winston-Salem’s first 4 Star boutique hotel. There will be 175 rooms, 36 suites, a fitness center, two ballrooms, meeting space and a spectacular 120 seat restaurant and bar.

Visit Kimpton’s website:

PMC will construct luxury apartments on the remaining floors. You will want one.

Visit PMC’s website:

Projected opening: 2015

See our history of the Reynolds Building:



Three of the current downtown buildings undergoing adaptive reuse work: left to right, the Pepper Building, the Reynolds Building and the county courthouse. The green area beyond the pedestrian overpass next to the Pepper Building will become a two level parking deck, topped with green to match the neighboring Merschel Plaza.

Stay tuned to our blog for more upcoming information about adaptive reuse of historic buildings in Winston-Salem.

First, go here:

Check out the many important history and genealogy links, then click on “Our Blog” for much, much more.