Come Hear Heather Fearnbach Tomorrow at Hanes Hosiery Community Center!

June 16, 2015

North Ward Presentation


Hanes Hosiery Community Center

501 Reynolds Boulevard


Please spread the word!!!


For more details about the book, Winston-Salem Architectural Heritage by Heather Fearnbach see below!


Winston-Salem Architectural Heritage has arrived and is on sale now!!!



Where can I purchase this book?

The easiest way to get a copy if you live in town is to go to the Bryce A. Stuart Municipal Building at 100 E. First Street (at the corner of First and Church Streets) in Winston-Salem and go to the Revenue County on the first floor.  They will take any form of legal tender and will have the books at the counter.


If you would like the book mailed to you, for an additional charge of $16.00, please order on-line at


Books will also be sold at each presentation give my Heather.  A list of the summer presentations has been attached.  There will be more coming in the fall and some smaller events, so keep your eye on our website at


Also, many of our locally owned businesses are featuring the book for sale at their Winston-Salem locations, including:

Camel City Goods

Camel City News

Twin City Hive

Old Salem

Reynolda House (after July 16th)

Bethabara Visitor’s Center


How much does the book cost?

The book is on sale now for $40.00 until July 1, after which time it will go up to retail price of$60.00.

So start your Christmas/birthday/anniversary/just because I love you shopping now!


What is the book about?

Winston-Salem’s Architectural Heritage provides a comprehensive overview of the city’s distinctive built environment. The book profiles individual resources ranging from sturdy mid-eighteenth-century dwellings to postmodern skyscrapers as well as the neighborhoods that evolved as Salem, the Moravians’ central congregation town, and Winston, to the north, grew slowly but steadily. The municipalities’ 1913 consolidation to form Winston-Salem formalized a symbiotic relationship that had been in place for many years as leaders from both communities joined forces in business endeavors, development initiatives, and infrastructure improvements. Successes in banking, commerce, and manufacturing subsidized building construction per the designs of locally and nationally prominent architects, physically manifesting the twin city’s status as North Carolina’s largest and wealthiest metropolis in 1920.


Myriad industrial employment opportunities encouraged worker migration from rural to urban areas during the late nineteenth and early twentieth centuries, fueling a rapid population increase that resulted in a need for new housing at all socioeconomic levels. The city limits expanded in every direction as developers planned numerous suburbs. Although Winston-Salem’s physical growth slowed during the Great Depression, manufacturing enterprises remained strong and federal and state government programs funded significant public works projects during the 1930s and early 1940s. Development almost ceased as the nation’s attention turned to supporting World War II efforts, revived following the conflict, and experienced constraints again in the early 1950s due to building materials shortages during the Korean War. Prolific postwar construction exemplified the mid-twentieth century’s progressive spirit and, in conjunction with new transportation corridors and urban renewal projects in the 1950s and 1960s, reshaped the city’s physical landscape. Beginning in 1976, federal rehabilitation tax credits incentivized historic buildings’ adaptive use, a sustainable practice that continues to rejuvenate resources, particularly downtown commercial and industrial structures. Today, within another period of exceptional development, Winston-Salem is striving to meet the challenge of growing responsibly while protecting the historic resources that impart its intrinsic character.



Who is author, Heather Fearnbach?

Winston-Salem native HEATHER FEARNBACH pursued undergraduate studies in North Carolina, Mexico, New York, and Arizona, and undertook graduate coursework in Tennessee and North Carolina. She returned to her hometown in 2003 and started Fearnbach History Services, Inc., a firm offering historic resource research, documentation, analysis, and management services, in May 2008.  Before that time, Heather served as an architectural historian for Edwards-Pitman Environmental, the North Carolina Department of Transportation, and the Historic Sites Section of the North Carolina Department of Cultural Resources. She has worked throughout North Carolina and in South Carolina and Tennessee, successfully completing historic architectural surveys and reports for transportation projects; municipal and county architectural surveys; and numerous nominations to the National Register of Historic Places, local historic designation reports, and rehabilitation tax credit applications. Heather is a lecturer in the Art and Design Department and the coordinator of the Historic Preservation Certificate program at Salem College in Winston-Salem.



Who did that beautiful cover?

ANN VASILIK painted the cityscape on the jacket of this book. A native of Lancaster County, Pennsylvania, she has lived in Asheville, North Carolina, since 1988. She received a Bachelor of Fine Arts degree from Philadelphia College of Art. Ann has worked as a painter, illustrator, and teacher in Virginia, California, Hawaii, North Carolina, and the Republic of the Philippines. She has had numerous one-woman shows and has received many awards and commissions. Many private and corporate collections contain her work.


Will the author be doing any presentations on the book?

YES!!!    Below is the list of summer presentation.  Heather will be making her way around Winston-Salem so that every part of the City has an opportunity to hear about their buildings and neighborhoods.  Books will be sold at each presentation.


Here is the schedule for June and July!

June 16, 2015 

North Ward Presentation


Hanes Hosiery Community Center

501 Reynolds Boulevard


June 30, 2015 

Northwest Ward Presentation


Reynolda Manor Branch Library

2839 Fairlawn Drive


July 16, 2015  

Reynolda House Museum of American Art

Second Launch Party                                                                                                                    

12:00 Noon

Reynolda House

2250 Reynolda Road


July 21, 2015       

East Ward Presentation


Rupert Bell Community Center

1501 Mt Zion Place


July 28, 2015     

Southeast Ward Presentation


Sprague Street Community Center

1350 E. Sprague Street



If you have any questions, please call me at 747-7063!


Michelle M. McCullough

Project Planner

City-County Planning

100 E. First Street

P.O. Box 2511

Winston-Salem, NC 27102


336-748-3163 (fax)